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Marketing Library

Your Business Messaging resource

Discover the industry insights, expert tips, and strategies you need to succeed with business messaging.

12 July 2024
SMS Marketing for Ecommerce: Strategies & Tips
Imagine having a direct line to your customers that cuts through all the noise, ensuring your messages are not only seen but also engaged with. That’s the power of SMS marketing!
28 June 2024
SMS, Viber & Email Marketing: Upgrading online shopping experiences
In the world of ecommerce, creating a unified shopping experience through multiple touchpoints is essential for any business that aims to stand out from the competition.
20 June 2024
Email marketing tactics to increase customer retention and loyalty
In this article, we'll outline effective email marketing tactics that help you retain customers and build strong, long-lasting relationships with your audience.
07 June 2024
Summer Sales: Prepare exceptional omnichannel campaigns
In this article, we will share ideas, tips, and the best business messaging practices for the summer sales period to effectively reach your audience.
30 May 2024
SMS, Viber, or Email Marketing: Which channel to choose?
Choosing the right channels to communicate with your audience should be a well-thought-out decision rather than a random choice.
23 May 2024
5 ecommerce metrics to boost your e-shop performance
In this article, we will highlight five essential e-commerce metrics that every e-shop should monitor to achieve its goals and maximize success.
14 May 2024
5 ways to reduce unsubscribes
In this article we will explore effective tactics to minimize unsubscribes from your lists and cultivate robust relationships with your audience.
02 May 2024
Mother's Day: Email & Messaging ideas for successful campaigns
An article with inspiring ideas, and ready-to-use materials to create special email marketing and business messaging campaigns for Mother's Day.
26 April 2024
5+1 segments to boost Viber business messaging conversions
Are you looking for effective ways to reach every type of customer and enhance your business marketing efforts by leveraging Viber business messaging?
19 April 2024
Email Marketing: Grow Your Email List with Sign-Up Forms
A robust email list is a vital element of a successful email marketing campaign. But how can your business gain more subscribers and expand its audience?
05 April 2024
6 important factors to consider when choosing a business messaging platform
Businesses need a robust business messaging platform to effectively manage and enhance their marketing efforts, meeting complex and constantly growing needs.
22 March 2024
Seasonal campaigns: How to engage every type of customer
Seasonal campaigns represent a unique opportunity for all businesses regardless of size or industry.
15 March 2024
How to upgrade seasonal campaigns with Landing Pages
In this article, we will reveal the benefits that a well-designed landing page can offer to your business.
08 March 2024
Email Marketing for Business
With more than 4 billion daily users worldwide, email marketing is one of the most effective marketing strategies.
29 February 2024
Audience segmentation: How to increase repeat purchases
Today, businesses' biggest challenge is securing a single purchase and maintaining the customer's interest, encouraging repeat purchases.
15 February 2024
SMS Marketing for Business
In today's digital age, the surge in mobile phone usage has catapulted SMS marketing to the forefront, establishing it as an indispensable tool for businesses aiming to expand their customer base and profits.
07 February 2024
Valentine's Day: Maximize success with multichannel campaigns
Valentine's Day is just a breath away, and even if you’re not celebrating it in your private life, in the business world, without a doubt, it’s one of the most commercial events of the year!
18 December 2023
How to increase your subscribers with Christmas giveaways
Christmas is just around the corner and if you are looking for the best opportunity to promote your business, connect with your customers, and increase holiday shopping you are in the right place!
11 December 2023
Build strong relationships with your customers through Christmas messages [SMS & Viber messaging].
If you're thinking of harnessing the power of SMS marketing to reach your customers, Christmas is the perfect time to start.
08 December 2023
All-in-one marketing guide for the most impressive Christmas campaigns
Christmas is the perfect time to boost your business marketing efforts, increase sales, and cultivate stronger relationships with your customers.
06 December 2023
Enhancing Christmas marketing with SMS messages
In this article, we will explore the possibilities of SMS marketing and how you can incorporate it into your Christmas marketing strategy.
01 December 2023
Email Marketing: Ready-made templates for Christmas cards and gift guides
The holiday season is the perfect time to connect with your customers. Utilize ready-made email templates to create impressive Christmas cards and gift guides for your business.
29 November 2023
4 reasons to include segmentation in your business marketing strategy
Segmentation, or the power of sending the right message, at the right time, to the right person! Target your marketing campaigns to specific customer groups and upgrade your outcomes.
20 November 2023
Boost your e-commerce success: Harness integration's power for your online store
Synchronize data from multiple sources into a unified system to enhance your business's performance.
15 November 2023
Enhance customer engagement through automated emails
Craft tailored automated emails to leave a lasting impact in subscribers' inboxes and hearts!
08 November 2023
How to prepare for Google and Yahoo's new requirements for 2024
Google and Yahoo have announced new standards for bulk emailing aimed at enhancing email security. These upcoming changes represent a significant shift in how bulk email communication will be managed.
31 October 2023
Leveraging SMS messaging for a highly effective Black Friday campaign
In this article, we will find out how your business can greatly benefit from SMS messaging to craft a compelling Black Friday campaign and build a comprehensive marketing strategy.
01 October 2023
Rapidly Expand Your Contact List for Black Friday Success: Actionable Strategies for Ecommerce Businesses
In today's dynamic ecommerce landscape, preparing for Black Friday success goes beyond offering great deals and having a well-designed online store.
12 September 2023
Black Friday Plan 2023: Prepare for success
Black Friday ranks among the year's most anticipated shopping days. Millions of eager consumers await the chance to snag unbeatable deals on their favorite products. As a business owner or marketer, strategically planning for this event is your key to success.
06 September 2023
E-shop: The essential guide to prepare your business for Black Friday
The biggest shopping day of the year is quickly approaching. We are here to provide practical tips to help your business captivate public interest and stand out from the competition!
28 August 2023
QR Codes: Tips and use cases for sign-up forms and landing pages
In this blog post, we'll dive deep into the world of QR codes and explore their potential for supercharging your sign-up forms and landing pages.
30 March 2023
5 ways to leverage seasonal campaigns and increase sales [Easter Tips & Ideas]
Find useful tips and ideas to help you get the most out of seasonal campaigns to stand out from the competition during the Easter period!
02 February 2023
Valentine’s Day Marketing Resource Kit: SMS & Viber Ideas, Email templates & Free stock photos
Valentine's Day is just around the corner, and that means it's time to get your campaigns ready and showcase your love and appreciation for your customers! 
02 June 2021
Getting started with Apifon’s Viber Business
Welcome to the amazing world of Apifon’s Viber Business! Learn more about available features and how you can get started now.
19 April 2019
6 SMS messaging stats to surprise you
Take a look at 6 important SMS messaging stats that will certainly convince you to integrated the valuable SMS messaging channel into your marketing strategy for ever.
26 March 2019
GDPR: How to send messages that people trust
Data is enormously valuable for any business out there. It helps us build new tools, gain new insights and eventually leads to growth. Keep regulators happy and turn GDPR into an opportunity to win your customers’ trust.
22 March 2019
How to send the right message
Send the right message to the right people at the right time! It sounds perfect and it seems so easy! The really truth is that it's not always so easy, so here’s what you have to do.
05 March 2019
How to Select the appropriate communication channel
Puzzled about which communication channel to use for your marketing? You don't know yet how to reach your target audience efficiently. Here are a few things that will help you decide on the best choice for you.
15 February 2019
9 Reasons Why Email is Key to your Marketing Strategy
Is the over 20-year-old email still relevant today and is it worth it to invest the time and resources to integrate this channel into your marketing strategy? Find out why email it’s still a great channel to count for your marketing.
05 February 2019
Viber Instant Messaging: 5 Key Channel Features
Viber for business can be a powerful solution for companies, mainly because their chat features are great tools for marketing. Check out 5 key Viber Instant Messaging features that will take your business to the next level.
25 January 2019
6 Key Features that make SMS Messaging Special
Have you ever wondered how popular SMS messaging really is? We've consolidated 6 eye-opening SMS messaging statistics for you to see for yourself. Let's find out why SMS Messaging today is more relevant than ever.
14 January 2019
Laying the Foundations of a Successful Business Messaging Strategy
Not sure where to start with business messaging? Here is all you need to know in order to set up a successful business messaging strategy.
26 December 2018
List Building: 8 Ways to Build an Effective Subscribers List
In this article, we are going to show you how to build an effective subscribers list from scratch or grow your existing one, with 8 smart ways. Are you ready to learn all the tips and tricks?
01 December 2018
Why is Business Messaging Still Important?
Millions of businesses rely on messaging to communicate with mobile consumers. Business messaging is growing and takes a really important place next to marketing. Find out what advantage it can bring to your business.