In this article, we have compiled a list of highly effective tactics for customer segmentation that can help you leverage Viber business messaging to achieve maximum success for your business.
Advantages of Segmentation:
- Improves customer engagement
- Boosts conversions and ROI
- Strengthens customer engagement with your business, leading to better customer retention.
Segmented Viber messages for each audience category
1. New subscribers
When you add a new member to your online community, you can convert your new subscriber into a customer and start generating revenue for your business. You can do this by welcoming your new subscribers with Viber messages that offer exclusive welcome deals, encouraging them to try your products or services. Instead of limiting these perks to their first purchase, you can keep them active for a longer period, potentially gaining more than one purchase from each subscriber.
For instance, you could offer a discount or free shipping on the first two orders placed by each new member.
When sending Viber messages, consider that your audience will read them on their mobile phones. Offer exclusive mobile-only welcome deals for purchases made through mobile devices.
With this tactic, you have the opportunity to leverage momentum most beneficially for your business while offering a convenient and unobstructed shopping experience for the user based on their habits and preferences.
Caution: Keep the duration of your mobile offers brief. Highlight their ephemeral nature—they won’t last forever. Limited-time offers tend to grab attention and prompt action.
2. Disengaged subscribers
If you've noticed that some of your subscribers have stopped engaging with your brand, don't worry! There are effective ways to win them back.
One way is to send targeted Viber messages that will catch their attention. Consider offering exclusive discounts or promotions to entice them to make a purchase.
Additionally, you can show your inactive subscribers that you value them by providing personal support. Offer to connect them with a support advisor who can assist them with any questions or concerns they may have. This can help to improve their customer experience and encourage them to re-engage with your brand.
3. Recent buyers
Congratulations on your customer's first purchase! This marks the successful completion of the challenging phase of attracting new customers. From now on, your focus will shift to maintaining engagement.
Given that the probability of selling to an existing customer is up to 14 times higher than the probability of selling to a new customer, you're on the right track to secure another purchase.
Utilize Viber business messaging to sustain high levels of customer engagement. Provide discounts for their next purchase or send personalized offers tailored to their previous interactions with your business.
4. Frequent buyers
Οffer price discounts to your customers when they reach a certain spending limit. For instance, you can give them 10% off on purchases of €100. This strategy can create a sense of excitement and motivation to purchase more from your business. Also, you can consider running limited-time offers or flash sales to encourage quick purchases.
It is vital to reward your frequent buyers with special perks and incentives. This not only shows your appreciation towards them but also strengthens their commitment to your business
Tip: Take advantage of the rich content that Viber business messaging supports by accompanying your messages with compelling images and dynamic CTAs. This can help capture your customers' interest and lead to increased engagement.
5. Highly engaged subscribers
Retaining loyal customers is crucial, as they contribute to almost half (43 percent) of companies’ annual sales, according to research. Encourage your customers to participate in a loyalty program that rewards them with each purchase.
For your VIP customers, consider offering early access to new products in exchange for their feedback before these products are released to the wider market.
Customers who feel they are part of an exclusive group with special privileges tend to form a stronger bond with your business, often becoming passionate advocates who recommend your products or services to their intimates.
Plus: Custom campaigns – Name day
Sending Viber messages on your subscribers' name day is a great way to create a unique experience and show them that you care about important moments in their lives.
You can create eye-catching messages to send wishes to your subscribers and even offer them special gifts like discounts, free shipping, or other perks. By using this tactic, you can not only boost your sales but also strengthen your relationships with your customers.
Start today with Apifon's ready-made or custom segments and send Viber messages that will boost conversions.
