DPAM: Color, Vibrancy & Authenticity
DPAM (Du Pareil Au Même) is an international children’s fashion brand with more than 600 stores worldwide. Their clothing is full of color and imagination, telling unique stories that perfectly match the joyful world of children. Serving kids from birth to age 14, DPAM offers high-quality collections of clothing, accessories, baby essentials, and footwear. In Greece and Cyprus, DPAM operates 25 stores and handles millions of transactions (both online and offline), seeking more effective ways to communicate with its customers.
CHALLENGES
Time-consuming Campaign Execution
Launching campaigns required numerous manual actions and collaboration between multiple departments, resulting in delays.
Untargeted Campaigns
Targeting was based on basic criteria, with no automation or personalization tailored to customer needs.
Low Response Rates on Satisfaction Surveys
Email surveys had particularly low response rates (5–6%) as they often got lost in users’ inboxes.
Difficulty in Analyzing Results
Campaign performance was tracked with delays, and real-time adjustments were time-consuming, limiting the campaign’s full potential.
SOLUTION
Faster & More Flexible Message Delivery
Campaign preparation is now completed in just a few minutes through the Apifon platform—dramatically reducing time and team effort.
Targeted & Personalized Campaigns
With Apifon's Smart Segmentation, audience targeting is improved based on criteria such as:
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Recent purchases
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Transaction value
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Interaction with previous messages
Viber Surveys with Double the Engagement
Sending post-purchase surveys via Viber the day after improved engagement significantly, raising the response rate to 11–12% compared to Email.
Real-time Access to Analytics
Apifon’s platform provides real-time analytics, allowing DPAM to continuously optimize its communication strategy and campaigns.
RESULTS
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2× increase in Viber survey response rates
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30–55% ROI on Viber campaigns
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90% faster campaign execution
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Improved customer retention through targeted messaging
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20–30% lower message delivery costs
What DPAM Says About Working with Apifon
"Apifon is not just a messaging platform. It’s a strategic partner that provides insights, best practices, and real support for our growth."
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