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08 March 2024

Email Marketing for Business

With more than 4 billion daily users worldwide, email marketing is one of the most effective marketing strategies.


Has the time come to turn your business email marketing into a powerful tool to boost sales and engage your customers at the lowest possible cost?

In this article, you'll discover how email marketing can offer a personalized experience to your customers by communicating with them directly and effectively!

Whether you're starting to grow your subscriber list or looking to expand it by growing your audience, here you'll find all the answers you need to unlock the power of email marketing to benefit your business.

In this article

  • What is email marketing?
  • Email marketing types and examples
  • Advantages of email marketing
  • How to build a strong subscriber list
  • Good practices and security tips
  • Tips for successful email marketing campaigns

What is email marketing?

Email marketing is a form of digital marketing that enables businesses to promote their products or services. It facilitates sharing updates, such as new products, discounts, and order confirmations, with the audience that has opted to receive emails. Additionally, email as a powerful marketing channel can play a pivotal role in businesses' marketing strategy as a communication tool, fostering relationships and keeping customers engaged.

Email marketing types and examples

Transactional emails 

These emails are sent immediately after a transaction, such as a purchase. They usually include order confirmation, payment receipts, and other relevant information.

Newsletter emails 

Newsletter emails are commonly sent to subscribers weekly, monthly, or annually, and may include news, updates, tips, or other content of interest.

Promotional emails

Promotional or marketing emails are sent to promote specific products or services. They present special offers, benefits, or other incentives, and try to motivate subscribers. Also, they tend to be generic and go out to a large audience.

Welcome emails

Welcome emails are sent after the subscription of a new user to a marketing email list. Their purpose is to welcome new subscribers and inform them about the company, and its products or services. They usually include promotions, such as introductory offers or free delivery to encourage new members to take action.

Lead nurturing emails

These emails focus on building relationships with potential customers. Primarily, lead nurturing emails contain information and offers that encourage users to stop thinking and start buying. 

Feedback or Survey email

Sending out these emails is a great way for businesses to receive feedback from their audience. This can be achieved through structured questionnaires or open discussions between representatives and customers. Ultimately, they aim to measure their customers' satisfaction levels and improve their services accordingly.

Milestone emails

These messages are intended to mark important events and occasions with customers, such as a subscription anniversary, a subscriber's birthday, or other special moments. The main objective of these emails is to strengthen the relationship between the business and its customers and to encourage increased engagement with the brand.

Advantages of email marketing

High ROI

People who subscribe to your list are already interested in your business. This means they are more willing to get to know the offers and products than other consumers. In addition, email marketing as a tool offers multiple possibilities to present your products and services in an attractive and personalized way, leading to increased interaction rates from recipients. At the same time, due to the low cost, businesses can conduct test campaigns, with different content and designs, constantly evaluating and improving their marketing actions.

The high ROI of email marketing comes from all the above factors. Subscribers are more likely to visit your website or e-shop after receiving an email that meets their interests, increasing conversions and boosting growth and sales opportunities for your business

Drives traffic to your e‑commerce store

Email marketing can direct users to your website or online store, and as a result, increase organic traffic to your pages.

How? Through links in the body of the email that may lead to targeted offers, products, and services or pages with information and useful content.

Instant results

With email marketing, you can instantly see the results of your campaigns. By accessing campaign performance you can view metrics such as the number of subscribers who engaged with your email (open rate, click rate), the conversion rate from a specific campaign, and the number of new subscribers who joined your digital community. These indicators provide valuable insights to evaluate your actions and continuously enhance your business communication strategies.

Automated campaigns

By using date-base automation sent on specific popular dates or triggered on specific user actions (such as subscribing to a list or purchasing a product), you can always stay one step ahead by reducing manual operations and maximizing the impact of your marketing actions.

Automating communications based on specific dates will allow you to enjoy increased efficiency, consistency, and cost reduction.

Personalized campaigns

Today, successful marketing campaigns do not follow a one-size-fits-all approach, instead, they are tailored to specific audience characteristics, needs, and desires. They aim to respond to the interests of each consumer to create strong and long-lasting relationships. With a well-planned email marketing strategy based on audience segmentation, you can enhance conversions for your business.

Two-way communication

Through email marketing, businesses can foster a strong relationship with their audience. Subscribers can respond to emails, express their interests, ask questions, and provide valuable feedback. This two-way communication creates a sense of involvement and importance for customers.

How to build a strong subscriber list

An essential aspect of email marketing success hinges on your subscriber list. Building a robust subscriber list demands ongoing dedication and consistency, making continuous improvement crucial. Don't hesitate to leverage seasonal trends to expand your subscriber base!

Explore our resources and witness your subscriber numbers soar:

Good practices and security tips

Email marketing security is a vital part of any business's digital strategy. Tracking potential threats and implementing effective security measures is crucial to maintaining credibility and achieving success.

To prepare properly before launching email marketing campaigns, we have developed a comprehensive guide to enhance security. This resource will help keep your business's credibility high and safeguard you against potential risks.

Tips for successful email marketing campaigns

Subject line: Grab attention early with an enticing headline in your email.

Simplicity: A clear and easy-to-read layout with appropriately chosen colors and fonts can be key to your success.

Encourage Action: Ensure your email contains clear calls to action (CTAs) such as "Buy Now," "Learn More," "Sign Up Today," etc.

Don't overdo it: Be mindful of the frequency you send emails so that your presence in recipients' inboxes doesn't become annoying.

Tip: Tuesdays are the best days to send emails, while Sundays are the least efficient.

Extra Tip: The best time to send emails is between 9:00 am and 12 pm.

Personalized campaigns: Segmented emails achieve a 30% higher open rate and 50% more clicks than mass emails.

Mobile-Friendly: With 55% of emails being opened on mobile devices, your email design must be enjoyable on all screens regardless of size.

Now you know everything you need to design email marketing campaigns that will boost your sales and make your business stand out!

Get started with Apifon today and enjoy the platform's unlimited features, such as email automations and smart segmentation, which will maximize your success by significantly reducing the cost and time you invest in email marketing.

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