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22 March 2024

Seasonal campaigns: How to engage every type of customer

Seasonal campaigns represent a unique opportunity for all businesses regardless of size or industry.


Seasonal campaigns allow businesses to align with the hottest trends and consumer behaviors, reaping significant benefits such as boosting brand awareness, expanding their customer base, and overall revenue enhancement.

What are the benefits of seasonal campaigns?

During the holiday season, consumers are willing to shop and engage with promotions and discounts. Seasonal campaigns enable businesses to generate excitement around their brand, improve communication with their audience, and create a sense of urgency for shopping.

By aligning with current trends, businesses can develop tailored campaigns that resonate with their target audience, leading to higher engagement and conversion rates.

Why design targeted campaigns based on customer activity?

Many businesses often fall into the trap of communicating with their customers through a generic, mass approach, assuming that everyone shares the same desires, wants, and needs. However, this one-size-fits-all tactic is highly ineffective. To truly succeed in your marketing campaigns, it's crucial to consider the unique characteristics and activities of your customers to maximize the success of your marketing campaigns.

Leveraging segmentation to make marketing decisions can determine the effectiveness of your actions, allowing you to target the right audience at the right time

  1. Capture the interest of new customers

Focus on reaching out to new customers! You can make a great first impression and convert them into frequent customers of your business.

Tempting benefits: Providing exclusive perks is one of the most successful tactics to drive a new customer to complete a purchase. Consider offering an introductory discount on the first purchase or free shipping.

Welcome gifts: An effective way to attract the attention of new customers is to offer them welcome gifts. These gifts could be free products, discounts for the next purchase, educational content, etc.

How to do it:

In anticipation of the Easter season, craft a seasonal campaign to engage customers who have recently joined your community but haven't made a purchase yet.

Carefully select the text and visuals to embody the spring atmosphere and prominently feature the exclusive benefits your business is promoting.

Since you're unsure of your audience's preferred channels, test your business communications across multiple platforms to achieve better results.

  1. Convert recent buyers into regular customers

Converting recent buyers into regular customers is essential to building a stable customer base and increasing your business' revenue.

Loyalty programs: Create a customer loyalty program where recent buyers can earn points or rewards with each purchase. This will motivate them to make more purchases and to take advantage of the perks you provide.

Personalized communications: Use data from past purchases or marketing campaigns to send personalized offers or recommendations to customers who purchased something recently. Provide offers relevant to your customer's interests or helpful information about products.

How to do it:

Target customers who have made at least one purchase or interacted with your business recently and focus your efforts on motivating them to make repeat purchases.

Design engaging content and promote offers relevant to their interests and past purchase preferences. Engage with them on their preferred channels and multiply conversions!

  1. Win the hearts of loyal customers

Seasonal campaigns are an opportunity to strengthen your relationships with your most loyal and long-standing customers by rewarding their loyalty with benefits designed exclusively for that specific customer category.

Special perks and rewards: Offer special perks and rewards to your frequent shoppers, such as personalized discounts, exclusive products or services, and early access to new releases and sale events.

Exceptional customer service: Exude professionalism and friendliness, respond quickly to customer needs and queries, and provide high-quality support. Excellent service is crucial, especially for your most loyal customers, as they feel valued by the business.

How to do it:

Create special offers that target customers who have made more than three purchases from your business in total. Allow them to be the first to explore your Easter offers. If you can afford it, consider providing them with a dedicated sales consultant to maximize their satisfaction.

  1. Reignite the interest of inactive customers

Have you noticed any customers who have been inactive for a while, not responding to your campaigns or making purchases? Easter presents the perfect opportunity to re-engage them and reignite their interest!

Personalized offers: Create special offers and discounts for inactive customers tailored to their previous purchases or products/services they have expressed interest in.

Website or e-shop refresh: Revamp your website or your e-shop with a new design tailored to the festive mood, improved user experience, and topical content that will encourage them to explore your pages again.

How to do it:

Design targeted campaigns that will resonate with inactive customers and encourage them to make purchases through special "Welcome Back" discount codes. Enchase interactions by asking your customers for feedback to improve their experience and make them feel like you're taking their wishes into account.

Now that you've learned how to initiate your seasonal campaigns by reaching the appropriate customer segments most effectively, you can maximize your conversions and success!

Start today with Apifon and Unlock targeted sending with Apifon's e-commerce segments |, minimize time and manual processes!

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