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05 April 2024

6 important factors to consider when choosing a business messaging platform

Businesses need a robust business messaging platform to effectively manage and enhance their marketing efforts, meeting complex and constantly growing needs.


An efficient business messaging platform should offer a suite of advanced tools and functionalities designed to boost the effectiveness of your email, Viber, and SMS campaigns, ensuring impactful outcomes. Imagine leveraging:

  • Omnichannel communication
  • Reliability
  • Smart segmentation
  • Seamless integrations
  • Powerful analytics and
  • Robust security & compliance

These capabilities will collectively empower you to elevate your marketing strategy and achieve tangible success.

So, whether you are embarking on your business messaging journey, seeking a specialized and trustworthy partner, or finding that your current communication solutions are falling short of your needs, this article will outline the essential features of a comprehensive business messaging platform.

6 key points for choosing the right platform

1. Omnichannel Communication

By choosing a business messaging platform that supports omnichannel communication, businesses can reach their customers right where they are, ensuring seamless interactions across various channels. This capability enhances customer engagement and satisfaction, ultimately driving business growth and success.

Apifon provides businesses with an omnichannel messaging platform, allowing you to seamlessly connect with customers through SMS, Viber, and email, ensuring consistent communication across all channels.

2. Reliability

A communication platform should be able to adapt as your company grows and your needs evolve, offering the right solutions to meet each stage of development.

As your business expands, your communication efforts, audience reach, and data volume will inevitably increase. Therefore, it becomes paramount to partner with services that possess the capability to manage substantial workloads without compromising the speed or efficacy of your marketing endeavors.

Apifon, leveraging its profound expertise and extensive experience in the business messaging sector, consistently exceeds the rigorous demands of its client base. In a typical day, Apifon sends out over 5 million messages. Through continuous investment in high availability and seamless systems, Apifon guarantees the delivery of your messages to subscribers and customers without fail.

Plus: Having a dedicated and readily available team is crucial when selecting the right business messaging partner. At Apifon, each customer is assigned a dedicated account manager, ensuring personalized attention and support.

Additionally, our qualified support team is always on standby to address any inquiries or issues promptly and efficiently. This commitment ensures that our partners receive the assistance they need whenever they need it, fostering a strong and reliable business relationship.

3. Advanced targeting & segmentation 

In contrast to traditional bulk messaging tactics, today's most successful marketing campaigns are not one-size-fits-all but are customized to the specific characteristics, needs, and desires of the target audience.

A proper business messaging platform should offer advanced solutions like audience segmentation that help you talk to the right people, at the right time, while improving engagement and conversions.

At Apifon we provide a wide range of "smart" features helping to maximize the efficiency and competitiveness of our partners in their respective industries. Whether you opt for pre-built segment templates or prefer to create your own, we offer the perfect business messaging platform for delivering targeted messages to the right audience. This approach enables you to cultivate strong relationships with your audience, capturing their interest and fostering a high level of loyalty and engagement. The result is increased conversion rates and greater revenue generation for your business.

4. Seamless integrations

In today's dynamic business environment, organizations frequently depend on an array of systems to address daily requirements and maintain operational efficiency. Utilizing integrations, you can effortlessly synchronize data from diverse sources into a unified system, facilitating seamless data flow among interconnected systems.

These integrations not only streamline operations but also enhance data accuracy and accessibility. By centralizing data from various sources, businesses can gain a comprehensive view of their operations and make informed decisions based on real-time insights.

With Apifon, you can effortlessly sync your CRM or E-commerce systems with the platform using the available plugins or APIs.

5. Powerful reports and performance metrics

Getting the most from your marketing efforts requires a proactive business messaging platform that allows you to continually monitor key indicators, and access analytics to make data-driven decisions.

On Apifon's platform, the campaign performance section provides valuable insights into your customers' behavior, preferences, and purchasing patterns. Leveraging these metrics empowers you to gain a deeper understanding of your audience and pinpoint which customer segments favor your business. This understanding serves as a cornerstone for crafting an effective marketing strategy, optimizing budget allocation, and targeting the most lucrative customer segments.

6. Enhanced security and compliance

Compliance with the legal framework and data protection regulations is vital for all businesses that send business messages via SMS, Viber or Email, regardless of their size or industry. Adhering to specific regulations for each channel is a key requirement for its proper and effective use in your marketing activities. Especially for larger businesses with intricate operations, stricter processes, and a diverse customer base, ensuring compliance becomes absolutely imperative.

The ideal business messaging platform should come equipped with integrated security "filters" and automated GDPR compliance features, along with any other necessary tools to safeguard your brand against potential risks.

By adopting international standards and best practices, Apifon ensures that your business and customer data remains protected. Committed to maintaining the highest level of security, the company provides full transparency on its procedures and policies.

Want to learn more about what Apifon can do for you? Try now for free!

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