While Salesforce Marketing Cloud remains the undisputed "gold standard" for managing customer experience, the real challenge lies in bridging the gap between strategy and final contact. Apifon Connector turns communication into actionable insights, offering the data needed to understand customer behavior and craft more impactful future campaigns. By integrating Viber and SMS directly into the familiar Salesforce environment, it enables businesses to reach their audience on the channels they use most, making communication not only more immediate but also genuinely personalized.
The Power of a Unified Platform
The integration of the Apifon Connector transforms Salesforce Marketing Cloud into a single control center, eliminating the need for external platforms or time-consuming data exports and imports. The application allows the marketing team to manage all Viber and SMS communications within the familiar environment they already use, ensuring absolute data consistency and avoiding errors caused by manual file transfers. This functionality integrates directly into Journey Builder, allowing the addition of Viber messages to automated flows using drag-and-drop, just as one would with an email. The most significant advantage is the ability to leverage dynamic fields from your database in real-time. This means every message can automatically include personalized information, such as the recipient's name, loyalty point balance, or recommendations based on past purchases, making communication highly relevant to each customer and strengthening audience loyalty without extra administrative overhead.
Viber: Much More Than a Simple Message
Viber is no longer just for text. Through the Apifon Connector, you can send rich content that captures attention. For example, with Carousel Messages, you can showcase up to five different products in a single message, where the user simply swipes to browse. Similarly, List Messages offer a ready-made set of options, allowing the customer to respond to a question or select a service with a single tap. This interactivity makes the difference, transforming your message from a simple advertisement into a useful and pleasant experience.
Security and Reliability in Every Send
One of the most important features for any business is reliability. What happens if a customer doesn't have Viber or has no data on their mobile at that moment? The Failover function provides the solution: if a Viber message is not delivered within a specific timeframe, the system automatically sends an SMS. This ensures that your information will reach its destination. At the same time, Do Not Disturb settings ensure that you won't disturb anyone during quiet hours, protecting the relationship of trust you have built with your audience.
Data That Drives Better Decisions
Marketing without measurable results is just luck. With the Apifon Connector, you have a complete real-time view of your campaign performance. You can see who received the message, who read it, and who clicked on your link. This information returns automatically to Salesforce, allowing you to adjust the next steps of your campaign. For instance, if someone clicked but didn't purchase, you can send a reminder two days later, making your strategy smarter and more effective.
In summary, adding Viber and SMS to Salesforce Marketing Cloud via Apifon is not just a technical upgrade. It is a way to get closer to your customers, using the tools you already have, to achieve better results with less effort.
