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22 January 2025

Automatic block list integration for unsubscribed users

We are thrilled to announce a new feature that enhances our list management capabilities: automatic block list integration for unsubscribed users.

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Feature Overview

This feature allows you to automatically move unsubscribed users to the blocked list, applicable to both regular and integrated lists (excluding UBX). 

Apifon’s Platform Mookee Interface:

  • New Option: A new option called “Blocked Unsubscribed Users” is now available in the list settings under the URL section. This option is unchecked by default.
  • Automatic Action: When you enable this option, any user who unsubscribes will be automatically moved to the blocked list with the reason “Unsubscribed event.”

For all integrated lists, the blocked list API now supports a block_subscribers query parameter.


Advantages of automatically moving unsubscribed users to the blocked List

Maintain a healthy list: Remove unsubscribed users and automatically move them to the blocked list. This process helps maintain a clean and healthy contact list while ensuring compliance with legal requirements.

Improve sender reputation: Major mailbox providers (ESPs) like Google and Yahoo track how recipients interact with emails from your domain. They give you a reputation score that determines whether or not your emails will end up in a recipient’s spam folder. Having a clean list with engaged profiles enhances your sender reputation and increases the likelihood of your emails reaching your customers' inboxes.

Ensure GDPR  compliance: GDPR compliance is not just about legality; it’s also a best practice. Automatically moving unsubscribed users to the block list shows respect for their privacy and ensures control over their data, further supporting compliance.

Automation of processes: This feature provides enhanced control and automation in managing subscribers who no longer wish to receive newsletters from your business. It ensures they are transferred to the blocked list without manual entry. This saves you time while ensuring that unsubscribed users are efficiently removed from your list with no additional hassle.

Be careful! Once unsubscribed users are added to the blocked list, they can only be able to receive communications again by either completing a signup form or manually removing them from the blocked list and adding them back to your main list.

To enable this feature, go to the list settings in Apifon’s platform, navigate to URLs, check the “Blocked Unsubscribed Users” option, and save your changes.

Stay tuned for more updates and features to help you optimize your list management!


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Apifon

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