Business Messaging Certification

course in association with   

Learn how to build a business messaging strategy that helps your business and career grow.

*The course is currently available in Greek

you will ❤ this course

Learn why SMS is still a powerful marketing tool, 25 years after its invention. Build a multichannel mobile strategy on a framework and methodology that aligns marketing and sales, and supports predictable revenue growth for your organization.

Course Curriculum

  • Messaging & your Business

    • 16 million messages are sent every minute worldwide and the 90% are read in under 90 seconds. In this session you will learn why business messaging is still relevant and how mobile channels come together to create a successfull business messaging strategy.

      4 videos, E-notes (32:57)

      Chris Stergiopoulos

  • Sending the Right Message

    • Your leads and customers are all different. They have different needs, challenges and goals. In this session we'll introduce you to the critical importance of sending the right message to the right recipient at the right time through the right channel.

      2 videos, E-Notes (12:07)

      Chris Stergiopoulos

  • Subscriber’s Management, GDPR and Segmentation

    • A well-managed, clean and up-to-date subscribers list is the foundation of your marketing strategy. Learn how segmentation can help you create a better experience for your recipients and how to stay GDPR compliant.

      3 videos, E-Notes (23:27)

      Chris Stergiopoulos

  • The Components of a High-performing Message

    • Wouldn't you like for every message to be a high-performing one? In this course, you will learn how to create messages that are so effective, inspiring and compelling that your readers can't resist the urge to engage with them.

      8 videos, E-Notes (1:01:49)

      Christina Karanikola

  • Measuring Success with Message Reporting

    • Analysis is essential to everything you do. Successful marketers analyze and improve their marketing channels and activities, and they do it all the time. In this session, you’ll learn how to do that for your messaging campaigns.

      2 videos, E-Notes (13:56)

      Chris Stergiopoulos

Messaging Professors

  • Chris Stergiopoulos

    Chris hails from Thessaloniki, and joined Apifon in 2017. He is the Head of Marketing at Apifon, dedicated to educating and inspiring people about one-to-one and mobile marketing.

  • Christina Karanikola

    Christina is a Messaging Expert and a proud member of the Corp. Business Development Department at Apifon. She is devoted to help corporations interact effectively with their audience.

Ready to go? Let's do this

Start the course